Immersing myself in different businesses always teaches me something new. In this project I discovered the importance of taking time to absorb the subtleties of the working culture I'm invited to join. To understand what the business is going through, is going after and is excited about.
Also, visualising what felt like a 'complex' service was very useful. Not only for me to understand as a service designer where the opportunities where, but also for staff, who now had a tangible way to push for the changes they wanted to make.